Survey Research Methods. Floyd J. Fowler
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Author: Floyd J. Fowler
Page Count: 216 pages
Published Date: 25 Sep 2008
Publisher: SAGE Publications Inc
Publication Country: Thousand Oaks, United States
Language: English
Type: eBook
ISBN: 9781412958417
File size: 37 Mb
Download Link: Survey Research Methods
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"Survey Research Methods" presents the very latest methodological knowledge on surveys. Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility.The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates.
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